Image Data Uses the HV40 for Fraud Protection
Image Data’s president and co-founder, Bob Houvener,
understands firsthand the frustration caused by identity fraud.
His car was broken into and a credit card stolen from his
wallet. Within hours, the thieves used Houvener’s card to charge
hundreds of dollars worth of merchandise from unsuspecting
retailers. Like millions of other consumers, Houvener was left
to repair the damage to his good credit record. Resolving the
problem took months of phone calls and paper chases between the
credit card company and police. An engineer by trade, he decided
to develop a secure system to protect consumers and businesses
from identity fraud. The result was TRUE ID by Image Data, LLC,
of Nashua, New Hampshire True ID is a fraud protection system
providing protection for consumers and businesses alike. True ID
helps to prevent identity frauds, including, but not limited to,
check, credit card, application, and return fraud. Integrating
with existing point of service equipment, it provides business
users with a cost-effective method to prevent fraud while
expediting consumer transactions with enhanced accuracy and
security.
How TRUE ID works…
Is fairly simple. Upon purchase, the customer presents photo
identification to the sales person. The photo ID is then scanned
into True ID, and mapped to the customer’s account data. The
business subscriber indicates whether the image does or does not
match the customer’s actual appearance by pressing a button on
the True ID display device.
If the image matches, the transaction is completed. If the image
does not match, the business subscriber makes the decision on
how to continue the transaction. The next time the customer
initiates a transaction, their image is securely sent back to
the point of service for identity verification.
But Image Data had a problem with its initial system: long-lead
times, constant breakage and other technical problems. What
Houvener and Image Data needed was a proven, dependable add-on
feature to their system. They found the answer with the HV40
terminal by Two Technologies, Inc. The HV40 is a rugged, fully
functional ASCII Terminal ideal for a multitude of
cost-sensitive applications. And the HV40 is versatile. For
Image Data, Two Technologies, Inc. customized their standard,
user-friendly HV40 keypad and cable setup for in-store use.
Basically a data input device, the HV40 acts as link between the
point-of-sale security device (TRUE ID), the security database
and the register.
"We were looking for an alternative to the keypad we had (in
place)," explained Dan Harrington, a Image Data representative.
"We didn’t want to totally change the code we had in place or
force people to learn a new system. And Two Technologies, Inc.
was able to do that."
Harrington also feels that because all terminals and computers
are designed and produced onsite at Two Technologies, Inc., the
added service and security action were key factors in the
decision to go with the Horsham-based company.
Two Technologies, Inc. has been providing products for
industries in need of reliable and rugged hand held solutions
since 1987. The HV40 terminals used in the TRUE ID system not
only provide the necessary support for the application, they
also withstand the demands and rigors of repeated use.
Additionally, its affordability adds to the cost-effectiveness
of the TRUE ID system used by a variety of retailers nationwide.
As a result, the TRUE ID system, including Two Technologies,
Inc.’ HV40 terminal, is being welcomed to a field not exactly
known for change and where universal acceptance can be hard to
come by.
For more information on the TRUE ID system, visit:
www.imagedatallc.com www.imagedatallc.com |
